OpenBet, a leading provider of content, technology, and services to the sports betting industry, has reported outstanding performance during the recent UEFA European Football Championship, processing over 140 million bets across all channels with more than £850m wagered during the month-long tournament.
Spain’s victory over England in the final drove increased betting engagement from over 100 global operators, with England and Spain consistently being the most backed sides in the outright winner market throughout the knockout stages. Austria’s surprise run to the quarterfinals also captured punters’ imagination, with over 20% of outright winner bets placed on June 25-26.
The final match saw substantial wagering activity, with over £73 million staked. OpenBet’s trading team was instrumental in generating odds, delivering trading content, and providing managed trading services through risk and liability management for operators. Openbet UEFA bets
The provider’s BetBuilder product also saw a significant surge in bet slips generated across its global customer base, with a 470% increase compared to the 2021 tournament. This growth was driven by new features, bettor demand, and new players adopting the product.
The widespread engagement surrounding major sporting events was facilitated by OpenBet’s robust advanced technology and comprehensive service offerings. The provider maintained 100% uptime throughout the tournament, providing a seamless experience for all players.
“Euro 2024 captured the imaginations of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators,” said Florian Diederichsen, CTO at OpenBet. “Our robust platform technology played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers. We delivered new records in bets processed per-minute and overall bets placed for operators and are proud to play a key role in their success towards continued growth.”