“We are looking forward to the future in South Africa and the wider African market.” Sam Hill, Sales Director at Altenar
The licence is the first that Altenar has acquired in a regulated market in Africa and positions the company in a strong position to expand into other territories in the continent as regulations are introduced.
“South Africa is the country that sets the gold standard from a regulatory perspective. It is one of the few with the longest tradition when it comes to gambling and the Western Cape Gambling and Racing Board are the ones who help define the licensing structure that other African countries are likely to follow.
“There will be synergies that come from this application which will help us apply for licences from other countries in Africa which adopt a similar approach.” Magno Neiva, Altenar’s Head of Licensing and Regulatory Compliance