“Our alliance with SportyTV goes far beyond a sponsorship deal. This is a strategic partnership that will integrate across multiple club verticals, offering us a powerful gateway into one of the world’s most important football markets. We are delighted to finalize this agreement and look forward to a long-lasting relationship” said the Business Director, C.D. Leganés.
This partnership is a significant statement of intent that goes beyond branding. African talent and European football are becoming more connected thanks to C.D. Leganés and SportyTV, which provide a platform for young, aspiring football players to share their stories with the world.
Miguel Puche, Brand Director at Sporty Group, said, “SportyTV is the bridge that connects Africa with the best of European football. Together with C.D. Leganés, we want to bring the passion of LaLiga to African fans and give visibility to the continent’s talent. We are very proud to build a bond that will unite cultures, emotions, and dreams through sport.”
With SportyTV leading the African football revolution, this collaboration is expected to have a significant impact on the sport, the region, and the future of football narrative worldwide.