Following the agreement, Greentube titles such as Piggy Prizes and Diamond Link are now live in Brazil’s newly regulated online gaming market via the bet365 platform.
Greentube, the online gaming division of Novomatic, has announced a new partnership with bet365, allowing the operator to distribute Greentube’s gaming titles in the Brazilian market.
Following the agreement, Greentube titles such as Piggy Prizes and Diamond Link are now live in Brazil’s newly regulated online gaming market via the bet365 platform. This expansion follows Greentube’s recent entry into Finland through a partnership with Veikkaus in October 2024.
Additionally, in Q4 2024, the company further expanded into the US market by securing a content distribution agreement with Hard Rock Digital in New Jersey.
David Bolas, Commercial Director at Greentube, commented:
“We are thrilled to launch with a key partner like bet365 on day one of this newly regulated market. This collaboration will allow us to expand our gaming footprint in Brazil further. The new regulatory environment represents an exciting opportunity to continue to offer our top-tier gaming content while guaranteeing a secure and enjoyable experience for players.”
The announcement comes at a busy time for bet365, which recently published its FY2024 report, revealing a £3.72bn ($4.63bn) turnover. The operator also announced a Brazil-based partnership with Incentive Games and was recently named among the UK’s highest taxpayers in 2024.
A bet365 spokesperson added:
“We are delighted to partner with Greentube and bring their diverse range of games to our platform in Brazil. Greentube’s reputation for delivering top-quality content aligns perfectly with our commitment to providing the best gaming experience for our customers. We look forward to a successful partnership to enhance our offering in this exciting new market.”