Customer-facing brands such as Videoslots.com, Mr Vegas, and Kungaslottet will retain their current names
Videoslots and its associated brands are consolidating under a new corporate identity: Immense Group. This strategic decision aligns with the company’s goals of driving growth, fostering innovation, and strengthening its focus on regulated markets. By adopting a new and distinct name, the operator aims to further develop each brand under the Immense Group umbrella.
As part of the transition, corporate social media handles will also change, with the @VideoslotsCareer handle set to rebrand as @Immense or @LifeAtImmense.
Videoslots CEO and Co-Founder Alexander Stevendahl commented on the rebrand:
“Videoslots Group has an impressive track record in a fast-growing, rapidly changing industry. Adopting the Immense Group name reflects our ambition to continue driving progress and fostering growth for each individual brand.”
Customer-facing brands such as Videoslots.com, Mr Vegas, and Kungaslottet will retain their current names. The rebrand is described as a “behind-the-scenes” evolution, a common practice to ensure continuity for players during brand consolidations.
New Leadership Under Immense Group
In addition to the rebrand, Jesper Kärrbrink has been appointed CEO of the newly established holding company, Immense Group AB, headquartered in Stockholm. Kärrbrink brings over 20 years of gaming industry experience, including leadership roles as CEO of Svenska Spel and Mr Green. He has also held board positions with several prominent organisations, including Internet Vikings and Infostat.
Kärrbrink reflected on the transition:
“The Videoslots journey is a true success story. With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter.”