Roadblocks in Kenya’s iGaming landscape
- Changing rules: Laws may change quickly, so always stay updated with BCLB guidelines. Use traffic sources with manual ad checks for more flexibility and local relevance.
- High competition: The market is crowded with new operators. Stand out using fun, mobile-friendly ads and grow your brand through bloggers and social platforms.
- Handling payments: Keep up with locally popular payment methods like M-Pesa. Ensure fast, secure, and mobile-optimized payment systems on your pages.
- Culture matters: Respect Kenyan cultural values. Avoid risky content and consult local experts or your ad account manager for insights.
- Ad fatigue: Rotate creatives regularly to prevent ad fatigue. Use 10–15 versions in tests, and try engaging formats like Interstitials and In-Page Push. For Popunders, also test different prelanders.
- Slow internet on phones: Design lightweight landing pages and short forms that load quickly on slow mobile networks.
- Ethics in iGaming: Balance promotions with messages about responsible gaming. Support local community projects to build a positive brand image.
iGaming ads online: a platform to boost your campaigns
Advertising iGaming in Kenya may seem complicated, especially when it comes to traditional marketing channels. On the other hand, iGaming ads online offer fewer challenges, though they aren’t completely hassle-free. To make your experience in launching iGaming campaigns online smooth and profitable, try Adsterra. It is one of the best platforms for iGaming advertisers in the African market, and here’s why:
- Over 1.5 billion conversions annually with an impressive up to 20% CTR.
- Pure, high-converting traffic from many African GEOs, including Nigeria, South Africa, Kenya, Malawi, and Mozambique.
- iGaming and eSport offers result in the most significant profits at Adsterra, especially tbefore and during sports events like championships, finals, races, and matches.
- Access to a plethora of premium, direct traffic sources (35k+ publishers) spanning various niches such as Entertainment, Online Movies, Downloads, Streaming, and more – perfectly aligned with iGaming and eSports offers.
- Attractive ad formats that overcome ad fatigue. For example, Adsterra’s unique Social Bar (with In-Page Pushes and Interstitals) includes various skins designed to integrate seamlessly with any offer.
- Friendly policy: it welcomes ads and campaigns that may face hurdles in some mainstream ad networks.
BOOST YOUR IGAMING CAMPAIGNS IN KENYA
Conclusion
iGaming is growing fast in Kenya, and it will keep getting bigger. The rules are likely to become stricter, but there are still many lucrative opportunities for iGaming companies, website owners, and ad partners.
Kenya has active players, developing technology, and an emerging economy. All of this makes the iGaming market a great place to grow. Don’t wait too long — the market will soon be full of competitors. Many loyal players are still looking for offers that speak to them and give them a good experience! It’s time to step into the Kenyan market, and Adsterra will be your helping hand in this journey to profits.
JOIN ADSTERRA