In the rapidly evolving iGaming landscape, Africa has emerged as a key growth market, attracting global attention for its dynamic potential. In an exclusive interview with iGaming Afrika magazine, Rami Abi Ramia, Vice President Operations Africa at ARRISE powering Pragmatic Play, shares insights into the significance of the African market for Pragmatic Play, the strategies that drive success in the region, and the innovative products that are resonating with players across the continent. From localised content to pioneering game releases, Rami discusses how Pragmatic Play is shaping the future of iGaming in Africa.
IGA: Which are some of the most popular slots and casino games on your platform in the major gambling countries in Africa?
Rami: The aforementioned Sweet Bonanza CandyLand and its Slot counterpart, Sweet Bonanza, are some of Pragmatic Play’s best-performing titles in Africa. Sugar Rush with its sweet-themed content is another hit, proving sticky with players across the globe. Spaceman is another top performer in terms of player numbers, and the ever-expanding Big Bass series of games is universally popular.
Players across Africa have also embraced Pragmatic Play’s Live Casino and Virtual Sports titles, which offer a unique gaming experience.
And of course, there’s the global hit Gates of Olympus, which has an ardent fan base in Africa, while Hot to Burn is also popular currently.
IGA: How does Pragmatic Play ensure that its products meet fair play standards?
Rami: Pragmatic Play’s products undergo rigorous development and testing to ensure that the outcome of each game is random. Certified and licensed in more than 40 jurisdictions across the globe, Pragmatic Play places a huge emphasis on the fairness of its games. RTP (return to player) is calculated over millions of spins and the RNG (random number generator) is independently certified to produce random results on every spin.
IGA: Would you recommend that more operators invest in Africa? Give a reason for your answer.
Rami: Investing in the African iGaming market presents a strategic opportunity for operators seeking growth and diversification. Africa is a continent of immense potential, with a burgeoning population and an increasing appetite for online entertainment. As in Latin America, it’s important to treat each country individually, supporting regulators as the market matures.
The diverse player demographics and evolving regulatory landscape across Africa offer a chance for operators to establish a strong presence and build lasting relationships. Plus, by tailoring offerings to local preferences and collaborating with industry experts, operators can not only tap into a vast and growing market but also contribute to the development of iGaming in Africa.