FTP game is third player activation and engagement tool to be rolled out with global operator group in 2024
Splash Tech, the leading provider of free-to-play (FTP) solutions, has launched its latest player activation and engagement tool Santa’s Wheel with major Rhino Entertainment Group brands including Casino Days, Rocket Riches, Lucky Spins and Buusti Kasino.
The festive launch, which will see players in multiple worldwide regions presented with the advanced retention and loyalty tool, represents the third time a Splash Tech game has been created and launched with Rhino Entertainment casino brands this year.
Santa’s Wheel is a FTP game that allows players to earn daily rewards by spinning the wheel. The game utilises Splash Tech’s advanced segmentation engine that enables variable rewards based on player value to the casino brand, providing a flexible solution that is proven to increase on-site activity levels.
The third game to be launched with Rhino Entertainment in 2024 follows the successful roll-out of FTP slot Reel Rewards through Splash Tech’s platform. Launched across all the main markets, the game contains daily rewards and collectables, available seven days a week.
Splash Tech’s FTP technology is integrated into many of the industry’s biggest casino and sportsbook providers including OpenBet, Kambi, GiG and Altenar, enabling seamless onboarding and product launches through the provision of highly relevant, audience-specific content.
Adam Wilson, CEO at Splash Tech, said:
“We’re excited to once again join forces with Rhino Entertainment to elevate their customer experience with another FTP game that stimulates daily on-site activity for multiple brands worldwide.
“Santa’s Wheel is the latest title we have produced for the Group as part of our successful partnership. The aim is to once again complement the content suite available across its brands to help deliver exceptional customer satisfaction to a wide, varied cohort of players.”
Bernardo Liberatore, Director of Gaming at Rhino Entertainment Group, said: “Splash Tech has proven to be an ideal partner for us, delivering content that speaks to our players.
“We’re excited to launch the third in a successful series of FTP games, creating another player experience that will drive engagement and retention across our brands.”