SIS Ltd agrees deal with OdiBets to increase market presence across Africa.
SIS Ltd( Sports Information Services), the leading multi-channel and content supplier of 24/7 live betting services, has partnered with OdiBets Kenya to launch SIS Competitive Gaming and its live fixed odds numbers draws across several regulated markets in Africa.
SIS’ round-the-clock Competitive Gaming portfolio of more than 150,000 annual eBasketball and eScoccer events, and live numbers draws including the 49’s Original Live Draw, have gone live with OdiBets’ online operator brands WasafiBet and Chezagame across Kenya, Tanzania and Ghana.
Launched in 2018, OdiBets Kenya has established itself as a leading player across Africa with its vast sportsbook and casino offering, operating under the Kenyan Betting Control and Licensing Board.
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SIS Ltd Competitive Gaming incorporates the H2H Global Gaming League™, which sees highly skilled professional gamers take part in head-to-head matches.
SIS’ eBasketball and eSoccer events are produced entirely in-house from secure UK studios. It is the only offering on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation for unmatched levels of integrity and safety in the industry.
The supplier’s fixed odds live numbers draw portfolio offers operators over 200,000 betting events every year. These include the internationally renowned 49’s Live Draw played by millions of people around the world, as well as 39’s and Fast 15’s.
Expanding its product offering across Africa with another leading operator reinforces SIS’ reputation as a global supplier of value-adding, round-the-clock content.
Joe Andrews, Head of Sales – Africa at SIS, said: “We’re delighted to partner with another high-profile player through OdiBets.
Africa continues to represent an area of critical importance to SIS as we continue the global expansion of our leading product portfolio. “We are confident our Competitive Gaming and live numbers offering will resonate strongly with players across Africa. We look forward to gauging the response from OdiBets’ renowned online brands.”
Wilson Gichuki, Head of Products at OdiBets Kenya, said: “Adding SIS Competitive Gaming and Live Numbers draws to our online portfolio will enable our customers to access some of the most innovative content on the market today.
“The unique and engaging offering is exactly the sort of content we seek out to sustain fresh and captivating betting experiences across our brands.”