This collaboration enables US lotteries to offer NBA-themed scratch games, including second-chance promotions and experiential prizes.
Scientific Games has entered into an agreement with the National Basketball Association (NBA) to develop licensed instant scratch games.
This collaboration enables US lotteries to offer NBA-themed scratch games, including second-chance promotions and experiential prizes. The Massachusetts Lottery is the first to participate, launching a Boston Celtics-themed game in November. This marks the debut of NBA-themed instant scratch games as part of this agreement.
Notably, Scientific Games extended its partnership with the Massachusetts State Lottery Commission (MSLC) through a five-year contract signed in 2020.
Tina Hoover, VP of Licensing at Scientific Games, remarked:
“We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state.“Each game can be customised to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.:
Mark William Bracken, Executive Director of the Massachusetts State Lottery, added:
“The Celtics are one of the most iconic franchises in all of sports, and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to $1m and a variety of experiential and merchandise prizes.”