The system has been designed to align with Allwyn’s 10-scratchcard limit, automatically preventing staff from selecting more than 10 scratchcards per transaction.
Scientific Games and Allwyn, the UK’s National Lottery operator, have introduced new scratchcard retail technology in Europe for the first time.
The SCiQ retail system debuted at the Asda supermarket in Ashton-under-Lyne, Lancashire, featuring a 27-inch digital display, a touchscreen terminal for store staff, and an automated dispensing unit that securely houses National Lottery Scratchcard games.
Previously deployed in the US, this marks SCiQ’s first launch in Europe. The system has been designed to align with Allwyn’s 10-scratchcard limit, automatically preventing staff from selecting more than 10 scratchcards per transaction.
Christopher Allen, VP of Lottery Marketing Strategy at Scientific Games, commented:
“Our global technology teams continue Scientific Games’ 50+ year commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play. We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in-store.”
Jenny Blogg, Operations Director at Allwyn, added:
“As we continue transforming The National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future. Thanks to the teams at Allwyn and Scientific Games, this innovative concept scratchcard retail technology takes player and retailer experience to a whole new level, and we’re confident it will change the way people buy scratchcards.
“We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.”*