This landmark move marks a major milestone in Push Gaming’s global expansion strategy, bringing its distinctive, player-centric approach to one of North America’s most vibrant iGaming markets.
B2B gaming supplier Push Gaming has officially made its US debut, launching its acclaimed content in Michigan through an exclusive partnership with leading operator BetMGM.
This landmark move marks a major milestone in Push Gaming’s global expansion strategy, bringing its distinctive, player-centric approach to one of North America’s most vibrant iGaming markets.
BetMGM players in Michigan will soon gain access to a selection of Push Gaming’s launch titles, including the eagerly awaited Big Bamboo and the action-packed 10 Flaming Bisons, which made a notable debut in December 2024 and quickly became a player favourite.
Push Gaming also plans to release a range of exclusive titles for BetMGM, incorporating MGM Resorts International’s renowned IP. Titles such as MGM Grand Gamble, MGM Emerald Nights, and Bellagio Diamonds will complement Push Gaming’s existing portfolio, ensuring a steady stream of fresh, localised content tailored for the market.
This market entry represents the start of Push Gaming’s journey in the US, with its content exclusively available through BetMGM — uniting two brands known for their focus on entertainment, innovation, and long-term player engagement.
Michigan’s strong credentials make it an ideal entry point. The state recorded over $218.5 million in gross internet gaming revenue in March 2025, according to the Michigan Gaming Control Board (MGCB), driven by a loyal player base, high smartphone penetration, and a progressive regulatory framework.
The Michigan launch also builds on the successful collaboration between Push Gaming and BetMGM in Ontario, highlighting the strength of the relationship across North America.
Andy Bentley, Chief Operating Officer at Push Gaming, commented:
“We’re incredibly excited to be live in the US, and Michigan is the perfect place to start. It’s a hugely important and vibrant market, and we’re proud to launch exclusively with BetMGM, one of the region’s most respected and established operators.
This launch is more than just a milestone. It’s a strategic step towards establishing Push Gaming as a market leader in North America. By building on our strong collaboration with BetMGM and delivering standout content, we’re confident we can grow a loyal and engaged player base in the US.”
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, added:
“A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players.
We take pride in being the first operator to bring Push Gaming’s content to the United States, especially in a leading iGaming market like Michigan.”