The conversion, set to be completed later this year, will mark the debut of W Las Vegas, continuing the companies’ long-term strategic licensing agreement, which began in July 2023.
MGM Resorts International (NYSE: MGM) and Marriott International, Inc. (Nasdaq: MAR) have announced plans to convert a legendary property on the Las Vegas Strip to the W Hotels brand, as part of the Marriott Bonvoy® portfolio. The conversion, set to be completed later this year, will mark the debut of W Las Vegas, continuing the companies’ long-term strategic licensing agreement, which began in July 2023.
Steve Zanella, President of MGM Resorts Operations, expressed enthusiasm for the partnership:
“Our relationship with Marriott has far exceeded our expectations, demonstrating the power of its brand portfolio and the strength of their distribution channels. W Las Vegas, the latest hotel to come to life as part of our collaboration, will allow our guests to access a new luxury lifestyle experience recognized worldwide for its distinct personality, dynamic programming, and elevated service culture.”
Leeny Oberg, Marriott International’s Chief Financial Officer and EVP of Development, shared similar sentiments:
“We’re thrilled to continue working with MGM to bring W Las Vegas to the legendary Las Vegas Strip. This agreement is a pivotal moment in our collaboration, which continues to expand hospitality and entertainment offerings for guests. As a luxury brand rooted in bold design and nightlife, W Hotels is well-positioned to elevate experiences for travelers in this destination.”
Since the MGM Collection with Marriott Bonvoy launched in March 2024, bookings have significantly exceeded expectations, with hundreds of thousands of room nights reserved. The collaboration provides Marriott Bonvoy’s 200 million members with the opportunity to redeem points at MGM Resorts properties, while MGM Rewards members can status match and enjoy benefits at Marriott’s global portfolio of approximately 9,000 properties.
Located on the Mandalay Bay Campus, W Las Vegas will officially join the W Hotels portfolio later this year, with further plans for the property to be announced. This addition will bring the MGM Collection with Marriott Bonvoy to 12 destinations on the Las Vegas Strip, including renowned properties like Bellagio, ARIA, and The Cosmopolitan of Las Vegas.