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A key theme at this year’s AGE Lagos conference, was the integration of Artificial Intelligence into gaming and fintech. Maha highlighted how AI is already improving both operations and user experiences at BetWinner. “We use AI every day… For players, it enhances their experience,” she explained. “Especially for players who are new to gaming, it’s easy to ask AI…and for AI to help you.” From customer support to analytics and personalized game recommendations, AI has become a backbone of user engagement and operational efficiency.
Despite the technological advancements and market growth, significant challenges remain, especially around regulation. For companies like Betwinner operating in Nigeria, the legal landscape is currently unstable and unclear. “The major challenge we are experiencing right now is regulatory challenges,” Otu revealed. “There are still grey areas… and we are hoping to get answers to most of our questions.”
The aftermath of a Supreme Court ruling in late 2024 has left operators in limbo, with tax laws and compliance requirements still uncertain. Maha expressed hope that these issues would soon be resolved in a way that supports, rather than stifles, industry growth.