Just how granular do reports need to be?
They can be as granular as the affiliate or operator needs. For some, this means deep and comprehensive reports that really dig down into the data across a wide range of touchpoints. But for others, it could simply be looking at how a specific creative has performed in terms of clicks, conversions, and revenues. There’s always a risk of analysis paralysis with overly complex reports, but ultimately, it’s up to the affiliate and operator as to how granular they want to go. That’s why we offer such a wide range of reports and the capabilities to go deep into the data should an affiliate or operator wish to do so.
How can the insights found in reports be used to optimise the partnership between affiliates and operators?
By sharing insights, affiliates and operators can proactively foster greater trust and collaboration. There’s potential for mistrust between both parties, but by leveraging the power of data, reporting and working together, this mistrust not only gets pushed aside but the full potential of the partnership can be realised. Specifically for affiliates, it allows them to improve the quality of the traffic they send to the operator, which obviously benefits both stakeholders. For operators, it enables them to identify high-converting affiliates and then work with them to tailor campaigns to their strengths while at the same time ensuring a strong ROI. Affiliates play a crucial role in customer acquisition for operators but many still run programs that are not performing as well as they could be simply because they do not provide accurate tracking and comprehensive reporting.
Besides reporting, how can affiliates and operators unlock the full potential of their partnership?
At RavenTrack, we break this down into three stages – track, optimise and grow. Tracking means generating clear and reliable data, optimise means turning this data into actionable insights, and grow means building stronger partnerships. RavenTrack underpins these steps, by providing the data and reports needed to create relationships where both operators and affiliates can thrive.