Related Articles
-
SIS partners with leading operator 888AFRICA to provide live numbers draws -
SIS joins forces with Instasolutions to strengthen live Numbers offering across Africa -
Sunbet Joins Forces with Light & Wonder -
Netherlands Government Unveils 2025 Significant Gambling Tax Increases
Highlighting one of SIS Betting’s strengths, he pointed out, “We’re steeped in history in horse racing and greyhound racing… that’s what we’re known for historically.” However, he acknowledged the limitations of horse racing’s popularity in Africa, particularly outside South Africa: “Obviously, in Africa, there aren’t loads of countries that have horse racing apart from South Africa.” Instead, Andrews identified another lucrative avenue, saying, “Africans love lotto products, small stakes, big wins, so they are really popular.”
As the conversation shifted to the idea of tailoring content for Africa’s diverse regions, Andrews mentioned, “We have the capabilities of a business to adapt all our content.” He expressed confidence in SIS Betting’s ability to appeal to customers through engaging products: “We just think that the content is going to be profitable enough and interesting enough to customers.”