The excitement doesn’t end there. In Kenya, SportyTV is going all-in on expanding its sports coverage. Starting today, SportyTV Kenya goes live with premium rights to a host of popular leagues and tournaments, including La Liga, Serie A, Bundesliga, EFL Championship, Carabao Cup, EURO U-21, and Women’s EURO. This move aims to elevate the sports viewing experience for Kenyan fans, offering a broader array of content.
Adding to the momentum, SportyFM Kenya is launching this week—the country’s first 24/7 English-language sports radio station. Led by renowned sports media personality Carol Radull, SportyFM promises to be a premier platform for sports news, commentary, and live updates, further cementing Sporty Group’s commitment to enhancing sports engagement in Kenya.
This ambitious expansion and rights acquisition highlight SportyTV’s dedication to making quality sports content accessible and free for African fans. As the company confidently states, “It’s all FREE,” emphasizing their commitment to delivering top-tier sports entertainment without barriers.