Hard Rock Digital has launched a new campaign to be rolled out this Fall featuring well-known musician Post Malone for its sportsbook offering, Hard Rock Bet.
Roll With Us includes work for each vertical of the integrated app, sportsbook and casino, and aims to influence the betting world by “breaking through the exclusivity and intimidation often associated with sports betting and online gambling.”
“Our message is simple, no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app,” Hard Rock Digital President and Executive Managing Director Matt Primeaux said.
“For a brand that lives at the intersection of sports, music and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”
The campaign was produced by creative agency 72andSunny New York, with support from Redline Media Group and Hard Rock Digital’s internal creative team.
The musician also spoke of his excitement to work with the company, having said, “It’s always a blast working with Hard Rock. It’s sports. It’s music. It’s entertainment.
“When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in. That’s what I’m all about.”
Hard Rock Digital stated Post Malone is the “perfect reflection of the ‘Rebelliously Inclusive’ ethos of Hard Rock Bet,” and is featured alongside nail salon patrons, pool party goers and friends situated at a bar throughout the commercial.
Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports-only experience in Arizona, Florida, Indiana, Ohio, Tennessee and Virginia.