However, it is important to note that a positive shift in mindset is already underway. “Companies are becoming more receptive to external help,” Gali added. Just as crucially, African companies are beginning to recognize VIP not as an add-on but a core business function. “Operators are realizing that VIP is not just something nice to have. It’s a must have,” Gali Hartuv stressed.
The recognition of VIP as a standalone priority is already catalyzing a more structured approach across different regions, with programs becoming increasingly tailored to local player behavior and preferences. As the continent’s gaming industry steps into its next chapter, voices like Gali’s are shaping the way forward, ensuring Africa not only catches up but sets a new standard in VIP player excellence.