Playtech is a leading platform, content, and services provider in the gambling industry. Renowned for its innovative solutions and cutting-edge technology, Playtech offers a comprehensive range of products, including casino, live casino, sports betting, virtual sports, bingo, and poker. With a global presence, Playtech continues to set the standard for quality, innovation, and responsible gaming in the industry.
Playtech’s journey in Africa
Playtech’s journey in Africa has been marked by strategic growth and a commitment to innovation. Recognising the immense potential of the African market, Playtech has forged strong partnerships with leading operators such as Hollywoodbets, Betway, and TsogoSun. These collaborations have enabled Playtech to introduce its top tier gaming content, including slots, live casino, and sportsbook, to a new and enthusiastic audience.
The company’s expansion into Africa is not just about market presence; it’s about delivering exceptional gaming experiences tailored to the unique preferences of African players. Playtech’s dedicated teams work closely with local operators to ensure that their offerings resonate with the regional audience, maintaining a strong focus on responsible gaming practices.
As Playtech continues to invest in technology and innovation, the future looks bright. The company’s commitment to excellence and its strategic partnerships are set to drive further growth, making Playtech a key player in the African gaming industry. With a vision to enhance player experiences and foster sustainable growth, Playtech’s journey in Africa is just beginning, and promising exciting developments and opportunities ahead.
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Product and services offerings by Playtech:
BetBuddy (award winning responsible gaming solution):
BetBuddy is Playtech’s pioneering responsible gambling analytics solution that leverages artificial intelligence to identify and protect players who may be at risk of developing gambling-related problems.
As regulated markets in Africa continue to evolve, BetBuddy empowers operators to deliver best-in-class player protection whilst promoting sustainable growth. Our Playtech’s solution uniquely employs up to four complementary risk assessment models – machine learning, statistical, declared, and real-time – to create the most comprehensive view of player behavior. This multi-model approach enables unparalleled accuracy in identifying players who may be at risk of gambling-related harm, allowing operators to take proactive measures before problems develop.
BetBuddy’s sophisticated algorithms analyze player data across multiple dimensions, including deposit patterns, playing habits, and account management behaviors. This enables operators to detect subtle changes in player behavior that might indicate emerging risks. The system then provides detailed insights that help operators deliver personalized responsible gambling interventions through their preferred communication channels.
Key highlights:
- Deployed across over 12 regulated jurisdictions globally
- Processes millions of players monthly
- Proven track record with leading operators worldwide
- Real-time risk monitoring capabilities
- Seamless integration with existing operator platforms
- Fully configurable to meet local regulatory requirements
BetBuddy is built on a foundation of extensive academic research and industry expertise, with over 60 peer-reviewed papers and conference presentations focused on gambling harms and safer product design. Their commitment to continuous innovation is demonstrated through ongoing research partnerships with leading institutions worldwide.
The solution enables operators to implement a comprehensive responsible gambling framework that includes:
- Early detection of potentially problematic behaviour
- Personalised player risk profiling
- Data-driven intervention strategies
- Detailed analytics and reporting
- Automated risk monitoring and alert
As African markets continue to mature and regulatory frameworks evolve, BetBuddy provides operators with the tools they need to promote responsible gambling effectively. Their solution helps build trust with regulators and stakeholders while fostering sustainable business growth through enhanced player protection.
BetBuddy’s flexible architecture allows for customisation to meet specific market needs and regulatory requirements, making it an ideal solution for operators in emerging markets. The system can be seamlessly integrated with existing player management systems and CRM tools, enabling operators to incorporate responsible gambling measures into their current operational workflows.
With BetBuddy, operators can demonstrate their commitment to player protection while building a sustainable business model that prioritises responsible growth – a crucial factor for success in Africa’s evolving gambling landscape.
Playtech Managed Services: A one stop customer service desk and contact support centre.
Playtech Managed Services (PTMS) is a global leader in delivering comprehensive operational solutions for gambling operators, specialising in Customer Support, Risk Management, Payment Services, Player Engagement, and Customer Protection. With over 500 skilled professionals operating across multiple jurisdictions, PTMS amplifies operators’ capabilities through their shared services model, ensuring unparalleled operational excellence and player satisfaction. Their dedicated teams focus solely on the operator’s brand to ensure brand awareness and tone of voice are tailored to the operator’s specifics.
Our PlaytechManaged Services Customer Service and Experience teams operate 24/7 across multiple languages, delivering industry-leading response times and exceptional service quality. This multichannel support capability ensures operators can provide their players with seamless assistance across all touchpoints, while their hyper-personalisation approach enables tailored experiences that drive player value and retention.
PTMS’s Risk Management and Customer Protection services form a cornerstone of their offering, particularly crucial for emerging markets. Their experienced teams leverage advanced AI detection models and human expertise to ensure comprehensive player protection while maintaining strict regulatory compliance. This integrated approach helps operators build trust with their players while protecting their business interests through robust payment processing and risk monitoring systems.
What sets PTMS apart is their flexible engagement model, allowing operators to choose from a comprehensive range of services that can be delivered through advisory, hybrid, or fully managed solutions. This adaptability enables operators to select the level of support that best matches their business needs and growth stage. Whether it’s consulting on best practices, providing temporary operational support, or implementing full-scale managed services, PTMS tailors its approach to align with each operator’s unique requirements and market conditions.
Their Player Engagement services utilise data-driven strategies to maximize player value and retention, implementing proven methodologies for welcome programs, retention campaigns, and churn prevention. This is complemented by their technical configuration expertise, ensuring platform optimisation and seamless operational flows that enhance the overall player experience.
For operators entering or expanding in African markets, PTMS offers a unique advantage through their extensive experience in managing cross-border operations and their deep understanding of diverse regulatory environments. Their services can be tailored to meet specific market needs while ensuring compliance with local regulations and industry best practices.
Supporting their operational capabilities is their commitment to continuous improvement and innovation. They maintain dedicated research and quality assurance teams focused on technical optimization and compliance, ensuring their services evolve alongside market demands and regulatory requirements. This approach, combined with their ability to seamlessly integrate with existing operator systems and processes, enables us to provide scalable solutions that grow with their partners’ businesses.
Through its comprehensive service portfolio and flexible delivery models, PTMS empowers operators to optimize their operations, enhance player experience, and achieve sustainable growth in both established and emerging markets.
Playtech Casino:
Our Playtech Casino’s content strategy is built on four pillars: Signature (studio’s unique style), Reach (market relevance), Reliability (stable games and publication dates), and Value (largest jackpots, bonus tools, engagement tools and rewards to support instant gratification). This framework enables us to deliver bespoke titles across various territories.
Their content is supported by industry-leading CRM (Engagement Center) and player management tools, allowing operators to create a fully tailored experience to elevate their players’ entertainment.
Additionally, they have expanded their library with Crash Games, which incorporate engagement features such as the Golden Chip Bonus. This classic feature gives players free golden chips to place bets, enabling operators to seamlessly integrate Crash games into their marketing strategies. These bonuses are also compatible with their table and Live games, enhancing the overall gaming experience.
Key Highlights:
- 8 Content studios creating a variety of engaging slots
- Full native, customisable
- Major brand tie-is such as The Walking Dead™, Gladiator™, The Mummy™, Rocky™, Gold Rush™, and Breaking Bad™ just to name a few
- Seamless experience across all channels and devices
- Over 60+ new slot releases a year Sophisticated bonusing and gamification tools
- Numerous marketing and promotional tools for rewarding engagement
Playtech Sportsbook:
Playtech Sports collaborates with over 150 operators across approximately 20 regulated markets in Europe and South America and has recently established a presence in the US. With the widest distribution in the industry, Playtech’s extensive experience and diverse product range make us uniquely suited to operate in established, evolving, and newly regulated betting markets. Their mission is to sustain their global success in the Sports and iGaming industries through fully integrated, innovative betting and gaming solutions, aiming to become the leading long-term partner for Sports betting operators in major markets.
Key Highlights:
- Powerful and flexible bonus engine
- Optimised multi-channel user experience
- Operating in over 20 regulated markets
- Fully managed trading solution with 24/7 support
- Celebrating 25 years of experience and successful partnerships
- Unrivalled live game coverage with over 20 integrated data feeds for the widest market coverage and accurate pricing
- Supports Lotteries and fixed odds number games.
- Self Service Betting Terminals (SSBTs), supported on various different hardware providers.
Playtech Live Casino:
Playtech is a global leader in Live Casino entertainment. With dedicated state-of-the-art studio space in Europe, USA and LatAm, their goal is to deliver world-class live products and services internationally.
They are dedicated to creating next-level entertainment, delivering an unrivalled range of world-class original and branded content and a community-focused gameplay experience. Their innovative multi-vertical approach, including Sports-focused and slots-driven content, creates valuable cross-sell and conversion opportunities. Their latest innovation includes Live from Las Vegas in collaboration with MGM Resorts.
Significant investment in technology, product development and game presenter training enables us to deliver a diverse experience, backed by the fastest streaming and highest up-time in the industry.
Key highlights:
- From casino classics with modern twists to bespoke game and concepts
- Major brand tie-ins such as Who Wants To Be A Millionaire?™, Deal or No Deal™, The Money Drop and Jumanji™
- Extensive experience in international expansion and market-specific projects.
Playtech Bingo:
Playtech is an industry-leading specialist Bingo supplier. Their Playtech ONE technology powers a seamless omnichannel experience for players across online, mobile and land-based Bingo, on any platform or device. Playtech’s platform acts as an aggregator for both content and wallet systems, allowing content suppliers to integrate seamlessly with it. With a track record of successful global launches and wide experience in building bespoke content and features, they have developed the most engaging and exciting variants that are entirely exclusive to the Playtech bingo network. In addition to this they have built many exclusive variants and features for operators on their network, allowing them to get the best of the network while at the same time having a distinguishable USP to go to market with.
Key highlights:
- Bingo provider for over 19 major operators in key markets
- Enhanced bonusing, player reward, gamification tools and loyalty management technology
- Largest liquidity bingo network in the world
Playtech Poker:
As the world’s largest B2B poker supplier, they proudly support over 80 brands globally, attracting 1.5 million unique players (500,000 each month), ensuring vibrant activity around the clock. Their extensive network management services offer unparalleled support, allowing each brand to seamlessly plan their marketing activities in collaboration with their dedicated poker marketing team. Together, they create unique promotions and missions designed to enhance player engagement. Additionally, they deliver a cutting-edge user experience across both mobile and desktop platforms, ensuring that players enjoy a modern, immersive poker environment.
Key highlights:
- Vast experience across regulated markets worldwide
- Comprehensive omnichannel and multi-platform offering
- Wide range of game variants
- Fully responsive web client
- Tailored cross-selling tools
- Innovative and attractive promotional mechanics
- Comprehensive player engagement toolset
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