Thursday, January 30th, 2024, Malta EveryMatrix has won a highly competitive public procurement process to provide World Lottery Association (WLA) member Norsk Tipping with a comprehensive range of in-house and aggregated content plus bespoke casual games development.
The agreement is the company’s largest ever SlotMatrix deal and covers two principal areas.
The first will see SlotMatrix – EveryMatrix’s aggregation platform – provide Norsk Tipping and its players with an extensive range of premium third-party online casino content plus new and existing in-house titles from its own studios.
This includes the recently acquired Fantasma Games as well as Armadillo Studios with EveryMatrix Games significantly increasing its games production output in 2025.
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The second area will see EveryMatrix Games provide third-party content for Norsk Tipping’s Yezz, a range of entertaining, mobile-first casual games that appeal to next generation players and typically involve longer session times.
The industry’s fastest growing technology provider successfully won the procurement process and new long-term contract and will immediately begin work to add more innovative content to Norsk Tipping’s portfolio.
The Norsk Tipping-EveryMatrix partnership extends almost a decade when both companies first put pen to paper on their first content integration platform agreement in 2016. Since then EveryMatrix’s CasinoEngine platform has powered the operator’s casino offering, providing its players with a diverse range of best-performing content.
Norsk Tipping is Norway’s state-owned gaming company and a market leader in the country. It boasts a broad retail and online portfolio, including lottery games, scratch cards, online casino, and sports betting. Since it was founded in 1948 the profit from the company’s operations have been channelled back to the Norwegian sport and cultural sector.
Svein-Erik Sæther, Product manager for Yezz, Norsk Tipping, added: “We look forward to developing the Yezz category further with EveryMatrix as an aggregator of high-quality games that are entertaining and with longer duration.”
About EveryMatrix
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,300 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.
Learn more at www.everymatrix.com
About Norsk Tipping
Norsk Tipping is Norway’s state-owned gaming company with sole rights as operator of several gaming activities in the Norwegian domestic market. Pursuant to its mandate and Articles of Association the company shall arrange and offer gaming activities in a safe and secure environment under public control with the aim of preventing negative consequences of gambling.
Channeling people’s gaming activity towards regulated gaming operators is a key element in the Norwegian gaming policy. This is to ensure the following political goals:
To ensure public control and reduce negative social effects of money gaming, including the social and personal costs associated with problem gaming.
To ensure that revenues from money games benefit society in the form of sports, culture and humanitarian and social causes.
Norsk Tipping engages every year approximately 2 million players from the adult population of 4 million every year. In 2023 net gaming revenue was approximately 9,27 billion Norwegian kroner.
The company is situated in Hamar and have approximately 430 employees.
For more information go to: https://www.norsk-tipping.no/