The Ladbrokes and Coral owner, whose portfolio also includes Eurobet in Italy and STS in Poland, said it expects significant betting interest in Inter’s showdown with Paris Saint-Germain, with bet builder stakes set to more than double compared to last year.
Entain has announced that this season’s Champions League final is poised to become the most popular club football match ever for bet builders across its sports betting platforms.
The Ladbrokes and Coral owner, whose portfolio also includes Eurobet in Italy and STS in Poland, said it expects significant betting interest in Inter’s showdown with Paris Saint-Germain, with bet builder stakes set to more than double compared to last year.
This surge, the company explained, has been driven by major tournaments such as Euro 2024 and Copa América.
Entain further noted that the share of bets placed via bet builders has doubled during the first half of 2025, following the migration of all its digital brands to an in-house bet builder product in September 2024.
The company revealed that Argentina’s World Cup qualifier against Brazil in March remains the largest bet builder event of 2025 so far, ahead of Saturday’s Champions League final.
Meanwhile, last summer’s Euro 2024 final between England and Spain continues to hold the record as the biggest bet builder match ever across Entain’s platforms.
Spanish football, where 20 per cent of all bets are placed via bet builders, remains Entain’s largest market for the product, the company added.
Entain also confirmed plans to roll out in-play bet builder options across all of its digital brands in the near future.