Africa’s iGaming Trailblazer Joins Forces with a Global Giant
Shacks Evolution Studios, the pioneering force behind Africa’s first iGaming development house, has announced a landmark partnership with Betway Africa, a move that marks a defining moment not just for the studio but for the entire African gaming industry.
The collaboration symbolizes a fusion of local innovation with global reach, and its first major fruit is the launch of Busly, a vibrant, Betway-exclusive title destined to redefine player engagement in the region.
A Game-Changer for African iGaming
Founded in Nigeria, Shacks Evolution Studios has rapidly earned recognition for developing culturally resonant, high-quality games tailored for African markets. Their entrance into a formal partnership with Betway, a major player in global betting and gaming amplifies their presence and gives credence to Africa’s growing influence in the digital gaming sphere.
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“This partnership is more than a business deal, it’s a statement,” said Shacks Evolution Studios CEO, Ayofemi Akinlaja. “We are proud to be putting Africa on the global iGaming development map, and Betway’s support allows us to accelerate that mission.”
Introducing Busly: A Fresh Spin on African Urban Culture
The collaboration kicked off with the release of Busly, a highly stylized, mobile-optimized game inspired by the colorful, chaotic rhythm of African public transport. Modeled after the famous “danfo” buses seen in Lagos and other urban centers, Busly is more than just a game, it’s a storytelling platform wrapped in thrilling gameplay.
Customized specifically for Betway users. It exemplifies the level of customization and creativity that Shacks Evolution Studios brings to the table, blending entertainment with cultural authenticity.
Why This Partnership Matters
The African gaming market is undergoing a rapid transformation. With smartphone penetration soaring and mobile internet access becoming more affordable, millions of new users are discovering digital games every year. Yet until now, most content has been imported, not built with local players in mind.
Shacks Evolution Studios is flipping that script. By creating games that reflect African life, values, humor, and slang, they’re forging a new path, one that Betway recognizes and is now aligning with.
“Partnering with a homegrown studio that understands the pulse of the African market is a strategic move,” a Betway Africa representative said. “Shacks Evolution’s creativity and authenticity align perfectly with our mission to provide immersive, locally relevant entertainment.”
What’s Next for Shacks Evolution?
With Busly already gaining traction and the Betway collaboration opening new doors, Shacks Evolution Studios has no plans to slow down. Several new titles are already in the works, each tailored for different African regions, languages, and cultural references.
Future plans also include expanding into Slots, live dealer games, social gaming platforms, and even educational entertainment, according to company insiders.