Betano has emerged as the market leader, recording 11.8 million daily visits.
Early data from Brazil’s newly regulated online gaming market, which launched on 1 January, has shown promising results, according to James Wheatcroft of Jefferies.
Web traffic analysis reveals significant engagement, with an average of 63.4 million daily visits across 150 licensed iGaming sites. To put this into perspective, this figure is 45% higher than the daily web traffic to YouTube in Brazil.
Betano Leads the Market Post-Regulation
Betano has emerged as the market leader, recording 11.8 million daily visits. Prior to regulation, Betano held a 21% market share, followed by bet365 at 18%. Post-regulation, Betano remains on top with 19% of the market, while Superbet has climbed into second place with a 14% share.
Flutter Entertainment’s Betnacional and Entain’s Sportingbet have also experienced rapid growth, ranking sixth and seventh in the market, with traffic surging over 500% year-over-year.
B2B Companies Poised to Benefit
The high level of competition in the Brazilian market is expected to create opportunities for B2B companies such as Better Collective, Evolution, Kambi, and Playtech, Wheatcroft noted.
As Brazil’s regulated online gaming sector continues to develop, the early signs point to a thriving and highly competitive landscape.