Photo Courtesy: BetKing
BetKing, a prominent player in the gaming industry, has officially unveiled its first localized casino game, “Danfo Lagos.” This game draws inspiration from the beloved “Danfo” buses, which are the primary means of transportation for commuters in Lagos, and aims to embody the vibrant energy and tenacity of Lagosians.
The official launch follows a successful soft debut on October 30, during which the game swiftly ascended to the Top 5 casino games on the BetKing platform within just two days. A BetKing spokesperson commented, “It’s an honor to showcase the hustle and spirit of Lagos through this game. We hope it resonates with Lagos customers while offering non-Lagosians a glimpse into the life and commuting experience of Lagos.”
According to Nengi Akiola, Head of Marketing at BetKing, “We are thrilled to introduce Danfo Lagos to our players. This game is our commitment to creating innovative and culturally relevant gaming experiences. We believe that Danfo Lagos will quickly become a favorite among Nigerian players.” She added that Danfo Lagos offers a range of thrilling features and rewards, ensuring players have a fun and engaging experience.
To mark the official launch, BetKing initiated a comprehensive marketing campaign across Nigeria on November 1. This campaign features BetKing-branded Danfo buses navigating major routes in Lagos, aimed at boosting the game’s visibility. Other promotional activities will include lamp pole advertisements, digital media efforts, and social media campaigns throughout the month.
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On November 5 and 6, BetKing will offer complimentary rides on their branded Danfo buses for Lagosians along popular routes, such as Ikorodu, Ikeja, Iyana-ipaja, and Ojuelegba. Riders will not only enjoy free transportation but will also receive exclusive Danfo Lagos T-shirts adorned with QR codes that link directly to the game. Additionally, passengers will have a chance to meet and travel with well-known influencers.
BetKing has expressed its appreciation for its dedicated team’s efforts in bringing the Danfo Lagos game to fruition, reflecting the company’s commitment to developing engaging and culturally relevant gaming experiences. Players can explore Danfo Lagos now on the BetKing website or app, where they can experience the excitement firsthand.