Sports betting supplier Betby has signed a long-term deal with the Brazilian brand Pixbet.
Under the terms of the agreement, Pixbet will upgrade its current sportsbook by implementing Betby’s sports wagering solution and services.
Pixbet is known throughout Brazil for its marketing strategy. The company recently signed a two-year deal with local soccer club Flamengo and will represent the club as its new shirt sponsor.
Betby Chief Commercial Officer Chris Nikolopoulos said that the company is eager to expand in the LatAm region through its collaboration with Pixbet.
He said, “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Pixbet Owner Ernildo Junior echoed similar sentiments and said that the company desires to bring Latin American players a wider variety of betting options.
He commented, “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
In other national news, betting and gaming provider Sportingtech recently opened a new office in São Paulo, Brazil. The company said this is the next step in extending its reach throughout the country as it seeks to “enhance closer relationships with its partners and clients.”
The new office will serve as Sportingtech’s “hub for operations” and “will cater to the unique needs of this market.”