The AGA highlighted a seven percent year-over-year increase in revenues through October 2024, with much of the growth attributed to the online gaming and sports betting sectors
In an open statement, the American Gaming Association (AGA) reflected on 2024 with “optimism,” citing sustained growth in the North American commercial gaming industry.
The AGA highlighted a seven percent year-over-year increase in revenues through October 2024, with much of the growth attributed to the online gaming and sports betting sectors. However, the organization also acknowledged the resilience of land-based operations amid macroeconomic challenges.
“As we approach year-end, the industry remains well on track to surpass last year’s record US$67bn in annual commercial gaming revenue,” the statement read.
Younger Demographics and Political Support Bolster Optimism
The AGA noted a shift in the demographic of casino visitors, with the average age dropping from 50 to 42. This change, it stated, “speaks volumes about our industry’s ability to evolve and attract new generations of customers.”
The statement also emphasized the bipartisan appeal of gaming. Research revealed that seven in 10 voters, across both Harris and Trump supporters, favor the gaming industry. The AGA credited this broad support to the industry’s positive impact on communities through job creation, tourism promotion, and tax revenue generation.
“This bipartisan embrace will be crucial as we work with a new Trump administration, new Congress, and new state legislators in the coming year,” the organization noted.
A Renewed Commitment to Responsible Gaming
Looking ahead, the AGA announced plans to launch a new responsible gaming campaign in 2025. This initiative aims to “further unite the industry, raise the bar higher, and communicate a new narrative.” The campaign will be based on deep consumer insights and will underscore the industry’s dedication to creating safe and enjoyable experiences for customers.
“Our evolved approach to responsible gaming will spotlight the industry’s steadfast commitment to responsibly helping our customers have a fun, enjoyable experience,” the AGA stated.