Bridging the Gap Between Operations and Customer Insight
For many operators, one of the most difficult challenges is linking business performance with player behaviour. ADG integrates platform, GA4 and CRM data to create a complete view of the customer journey. This unified layer allows teams to answer key questions:
- Which acquisition sources are driving long-term value?
- How do customer journeys differ across regions, devices or entry points?
- Where are the early signs of churn or high-risk betting behaviour?
With this visibility, operators can align product, marketing and risk strategies using the same underlying intelligence.
Scalable Technology for a Dynamic Industry
ADG’s cloud-native architecture ensures speed and flexibility, even as data volumes grow. BigQuery powers fast, cost-efficient querying, while AI and machine learning models support use cases such as:
- Fraud detection and risk forecasting
- Player segmentation and behavioural clustering
- Lifetime value prediction and user retention modelling
- Market trend analysis and margin optimisation
These capabilities are modular and scalable, allowing operators to adapt quickly to regulatory shifts, new product launches or changes in customer behaviour.
Beyond BI: A Foundation for Growth
Business Intelligence is only one part of a robust data strategy. ADG helps operators build the secure, scalable environments needed to support long-term success. With expertise spanning cybersecurity, software engineering, AI and performance measurement, ADG enables clients to grow intelligently and sustainably.
Visit www.adg.io to learn how our Business Intelligence solutions are helping sports betting operators turn data into clarity, and clarity into action.