Since its founding in 2008, Supabets has cemented itself as a key player in the South African gaming sector, earning a reputation for innovation, customer-first design, and a comprehensive product suite.
Supabets, one of South Africa’s most established betting operators, has reinforced its partnership with game developer SmartSoft as both companies look to build on strong momentum in the region.
Since its founding in 2008, Supabets has cemented itself as a key player in the South African gaming sector, earning a reputation for innovation, customer-first design, and a comprehensive product suite. Its collaboration with SmartSoft aligns with the rising demand across South Africa for next-generation, immersive gaming content.
SmartSoft’s flagship title JetX has already gained widespread popularity in the region, highlighting the appetite among South African players for creative and dynamic gaming experiences.
Bavukile Mpama, Head of Product & Business Development at Supabets, said:
“SmartSoft has very quickly become a household name in the South African iGaming landscape, and the brand continues to get stronger and stronger. The simple game concepts and strong user engagement tools make SmartSoft an easy choice for operators.
Key games like JetX have been stretching the boundaries of customer experience, and this is a key component for operators putting customer experience first. Supabets are excited to build on the partnership with SmartSoft and look forward to expanding the SmartSoft portfolio even further.”
Rusudan Javakhishvili, Vice President of Commercials at SmartSoft, added:
“The partnership with Supabets marked an important milestone for SmartSoft. South Africa is a dynamic and fast-evolving market with a clear vision for innovation. Supabets has proven to be a forward-thinking partner, and this collaboration is expected to deliver long-term value to both sides — and, most importantly, to the players.”
SmartSoft’s diverse portfolio includes high-performing titles such as JetX, Balloon, FootballX, CricketX, Plinko, Mine Island, and a range of innovative crash and slot games. The studio continues to focus on delivering cutting-edge, design-led content that drives engagement and offers players distinctive, memorable experiences.
Earlier in the year, Pragmatic Play partnered with SuperSportBet, also to expand in South Africa.