BCLB team led by Dr. Jane Mwikali Makau and CEO Peter Mbugi (far right) and Association of Gaming Operators Chairman Sasa Krneta (centre) distribute food items to some members of the South B community on Friday after launch of the Responsible Gaming Campaign dubbed Chukua Control. Related Articles

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AGOK, as a sponsor of the initiative, reaffirmed its commitment to responsible gaming. Sasa Krneta,AGOK Chairman highlighted the association’s role in supporting the campaign: “We are proud to stand alongside BCLB in this vital effort. Through our partnership, we are not only raising awareness on responsible gaming but also providing tangible support to communities, such as the food assistance program for families in South B.”

Dr. Makau commended AGOK for its collaboration, noting, “The gaming industry’s willingness to embrace ethical practices and social accountability is a positive sign of its evolution. This campaign reflects our shared commitment to the well-being of Kenyans.”

The gaming sector remains a significant contributor to Kenya’s economy, having paid over Ksh24 billion in taxes last year and created more than 10,000 direct jobs, with indirect benefits to at least 500,000 Kenyan citizens.

About BCLB

The Betting Control and Licensing Board (BCLB) is the regulatory body overseeing Kenya’s gaming industry, ensuring compliance with legal standards and promoting responsible gambling practices.

About AGOK

The Association of Gaming Operators, Kenya (AGOK) is a leading industry advocate, championing responsible gaming and ethical business practices since its inception in 2005.

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