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Despite the promising landscape, several hurdles complicate effective recruitment in Africa’s gaming sector. From an HR perspective, one of the most pressing issues is talent acquisition. The sector’s still-developing status limits the pool of top-tier professionals with specialized gaming expertise. As Angelica puts it, “The main challenge that I face is the inability to get top talents because the gaming sector in Africa is still growing. It’s not that strong.”
Additionally, technological barriers, such as inconsistent internet access and limited training infrastructure, hamper the development of a highly skilled workforce. These issues not only restrict the availability of qualified candidates but also impede ongoing training and professional growth.
Angelica notes that recruitment agencies in more advanced regions have a competitive edge in sourcing top talent. They excel at outsourcing skilled professionals and understanding market nuances, which can be leveraged in Africa by adopting similar strategies. As the affiliate marketing landscape grows in Africa, Angelica believes that engaging professional HR services will be key to sourcing top talent and supporting industry development. “Engaging HR firms helps to outsource the best candidates,” she concluded, underlining the role of structured recruitment in driving long-term success.