Building on a strategic partnership formed in 2024, the collaboration has already seen Playtech provide a wide suite of content to Hard Rock Bet, including slots, table games, and live dealer experiences.
Hard Rock Digital and Playtech have joined forces once again—this time to introduce New Jersey’s first dedicated live trivia game show experience on the Hard Rock Bet platform, signaling a bold new step in interactive iGaming entertainment.
Building on a strategic partnership formed in 2024, the collaboration has already seen Playtech provide a wide suite of content to Hard Rock Bet, including slots, table games, and live dealer experiences. This latest launch, however, takes engagement to the next level with a unique quiz-style format streamed live via Playtech’s platform.
Described by the companies as “an exciting, interactive experience beyond traditional casino gaming,” the Live Trivia Game Show will be hosted by trained presenters, allowing players to compete in real-time trivia challenges for prizes. The show can be fully customized in terms of design, language, and themes, with tailored rewards such as Golden Chips and Free Spins available to winners.
Jonathan Doubilet, VP of US Business Operations at Playtech, celebrated the milestone:
“Our partnership with Hard Rock Digital has been built around a unified vision to drive innovation and deliver exceptional customer experiences. We are proud to celebrate this milestone with the launch of our Live Trivia Game Show on the Hard Rock Bet platform, bringing a new level of entertainment to their players.”
The initiative places Hard Rock Bet as the first operator in the state to offer this type of gamified, interactive trivia format—a development hailed as a differentiator in a crowded market.
Grant Williams, Senior VP of Casino at Hard Rock Digital, shared his enthusiasm:
“We’re thrilled to be the first in New Jersey to offer Playtech’s Live Trivia Game Show, and continue to elevate the player experience with cutting-edge, innovative content. This exclusive experience will truly stand out in the market and uniquely engage players with our top-rated platform by testing their knowledge, competing for rewards, and enjoying interactive, real-time entertainment like never before.”
The launch reflects a broader shift in player preferences as iGaming blends with traditional forms of digital entertainment. According to Doubilet, the industry must not only adapt, but also borrow from other app-based experiences to compete for consumer attention.
“iGaming is steadily blending elements of gambling and traditional entertainment, which reflects a significant shift in player preferences and points to where the industry is heading,” he said.
“We have to not simply ‘adapt’ but look at user behaviors outside of gaming, integrating familiar elements that allow iGaming companies to compete for the same screen time as any other app.”
Rich Criado, VP – Casino at Hard Rock Digital, echoed that sentiment:
“This is the exact type of immersive experience that we’re hoping to continue to develop on Hard Rock Bet in the future—differentiated and unique content, social community interactions, and continually broadening the type of entertainment available on the platform. Live Trivia provides that type of calendared entertainment that we think players will look forward to and engage with on a regular basis—just like a trivia game they may play at their neighborhood restaurant or watch on TV.”
He added that the game show atmosphere is designed to recreate that same sense of community, with charismatic hosts and friendly competition at the heart of the experience.