During the vibrant SiGMA Africa 2025 conference held in South Africa, Gala Grigoreva, Chief Marketing Officer at Adsterra, shared valuable insights into the company’s growing influence within the global advertising and iGaming sectors. In an engaging conversation with Jeremiah Maangi, CEO, iGaming AFRIKA, she opened up about Adsterra’s ambitions, its technological advancements, and its plans to deepen partnerships across the African continent.
Adsterra, a prominent global advertising network, specializes in buying and selling digital traffic. With a strong presence in the iGaming sector, the company is recognized as a top source for high-quality, converting traffic. Gala Grigoreva explained that Adsterra already collaborates with several major industry players, stating, “We work with worldwide known operators already, like MelBet, MozzartBet, 1Win, 1XBet, and we’re looking to find even more local operators as well.”
Beyond its impressive client roster, Adsterra’s offerings are distinguished by their focus on quality and transparency. Gala emphasized, “You can buy just tons of traffic from all over the world, and it will be clean and high converting.” This reliability is anchored in Adsterra’s robust anti-fraud system, which includes a multi-layered protection strategy to ensure that clients receive only the best traffic for their campaigns.
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Another standout feature that Gala Grigoreva pointed to is Adsterra’s deep industry expertise, particularly in the iGaming vertical. Advertisers partnering with Adsterra don’t just gain access to advanced technology; they also benefit from the knowledge and support of a specialized team. “We also have managers with strong expertise in iGaming. Apart from an advanced software platform, you get access to experts through our partner care system,” Gala noted.
Technology is at the heart of Adsterra’s operations. Their platform allows advertisers to purchase traffic via a CPM (Cost Per Mille) model, though they also cater to the iGaming industry’s preference for CPA (Cost Per Action) optimization. Gala described how their in-house solutions bridge the gap: “You can buy traffic on a CPM model, but optimize using our CPA goal optimization tool.” This flexibility enables advertisers to drive deposits and conversions more effectively, ensuring a better return on investment.
Importantly, Gala highlighted that Adsterra’s technologies are developed entirely in-house, offering unique customization capabilities that many third-party platforms cannot match. “That’s our own technology, in-house,” she stated proudly when asked about their technical infrastructure.
With its combination of clean, high-performing traffic, a robust anti-fraud system, expert account management, and proprietary technology, Adsterra is clearly positioning itself as a key advertising partner for iGaming operators and affiliate marketers worldwide. As they expand their footprint in Africa, Gala and her team are optimistic about building long-term relationships with both international giants and emerging local brands.