Related Articles
-
Iain Hutchison on Digitain’s Strategic Rebrand and Vision for Africa’s Gaming Future -
Gali Hartuv on How VIP Player Development is Africa’s Next iGaming Frontier -
How to create your own affiliate program? -
Kai Manyeh on the Power of Data Tracking and Reporting for Affiliates and Operators
As affiliate marketing gains traction globally, Africa presents both a challenge and an opportunity. It’s still relatively new on the continent, and according to Mikhail, “there is a lack of knowledge about affiliate management” but the potential is undeniable. He believes it should be prioritized because it empowers operators to tap into previously untapped traffic channels, leading to higher profits and broader market reach. It’s an affordable and scalable growth engine, especially for startups and local brands looking to compete in a growing digital economy.
Among various affiliate management systems available, Alanbase sets itself apart through its flexibility and user empowerment. Mikhail highlighted, “Alanbase gives full freedom for operators… it’s not just a platform, it’s a builder.” Unlike rigid platforms, Alanbase allows users to customize formulas, edit statistics, and conduct cohort analysis to calculate metrics like lifetime value, essential for long-term strategy and optimization. This adaptability makes it more than just a tool; it’s a dynamic engine for business growth.
But Alanbase isn’t just about features, it’s about fit. It’s tailored to meet the needs of African operators. With built-in support for QR codes, referral links, and promo codes, it enables seamless integration with influencer campaigns and other modern traffic sources. What’s more, Alanbase remains hands-on even after integration, connecting operators with affiliates and maintaining a constant line of support. “If there is a request from an operator… we support them. We do not lose the contact with them,” said Mikhail, underscoring their commitment to long-term collaboration.
For more information, contact [email protected]