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However, with the new policy in place, Google is set to accept advertisements from licensed gambling operators specifically in Lagos State. Advertisers must meet certain criteria to qualify for this advertising opportunity, which includes obtaining the necessary licensing from the LSLGA as well as certification with Google itself.
It is essential to clarify that while Google is now allowing these advertisements, the approval is limited to entities that comply with local regulations. As stated by a member of the industry, “This change opens new doors for legitimate operators, fostering a safe and regulated environment for both businesses and consumers.”
With this policy adjustment, Google is actively working to enhance its advertising framework and encourage responsible gambling. As the landscape evolves, the approval process will pave the way for a more nuanced approach, enabling operators to engage with their target audiences effectively while adhering to regulatory standards.