At the core of Fluid’s offering is the industry’s first “smart cashier,” designed specifically for iGaming.
Fluid, the pioneering iGaming cashier solution, has successfully completed its seed funding round, attracting investment from notable backers, including SpikeUp Media, Xace – the renowned financial institution – and Ben Robinson of Corfai Capital. Their support underscores confidence in Fluid’s innovative approach to transforming payment journeys for both iGaming operators and players.
At the core of Fluid’s offering is the industry’s first “smart cashier,” designed specifically for iGaming. By leveraging AI-driven deposit journeys and real-time insights, Fluid empowers operators to enhance user experience, improve conversion rates, and optimise affiliate marketing strategies.
Roberto Rubio, founder and CEO of Fluid, expressed his enthusiasm, stating:
“This investment marks a significant milestone for Fluid as we continue to push the boundaries of what payment technology can achieve in the iGaming sector. Our investors bring unparalleled expertise and networks, and their support will help us scale faster, deliver innovation, and create even more value for our partners. We are immensely grateful for their confidence in our vision.”
David Hodkinson, founder of Xace, also highlighted Fluid’s potential:
“As a financial institution deeply rooted in iGaming, Xace recognises the immense potential of Fluid to revolutionise payment journeys for operators. Their technology delivers measurable impact, and we’re proud to be part of their journey.”
Eric Ames, CEO of Spike Up Media, added:
“At Spike Up Media, we’re passionate about working with innovative companies that drive value for iGaming operators, and Fluid fits that mould perfectly. Their unique ability to optimise the payment journey through intelligence and personalisation is game-changing for the industry. We’re excited to partner with them and help amplify their success.”
Ben Robinson of Corfai Capital echoed these sentiments:
“Fluid is tackling some of the most pressing challenges in iGaming payments with elegance and efficiency. We believe in their vision and are thrilled to support their growth.”
The newly secured funds will be used to accelerate product development, expand the team, and strengthen Fluid’s global presence. With partnerships already in place with over ten leading brands, Fluid is well-positioned to become the go-to solution for iGaming operators seeking smarter, faster, and more reliable payment experiences.
By combining intelligence, flexibility, and seamless integration, Fluid is driving adoption across the industry. Its advanced features – including context-aware payment flows, acquisition tracking, and fraud prevention – are delivering both operational efficiency and enhanced player satisfaction.