The launch of the Sustainable Gambling Zone, which replaces the original Consumer Protection Zone reflects the latest approach to player protection. Ewa Bakun explained: “The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset of the player journey. This includes the incorporation of safer gambling considerations from the very start rather than as just a compliance requirement. The goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience but where the small proportion who are at risk of developing problems are pro-actively identified and assisted by operators.”
Clarion Gaming was the first event organiser to embrace safer gambling when it introduced the ICE Consumer Protection Zone seven years ago which went on to establish a template for other events to follow. The 2025 ICE Sustainable Gambling Zone will occupy 490sqm of space and underlines the importance the industry places on sustainability and player protection. Featuring a total of 26 safer gambling bodies including Spanish organisations ASENCAS and FEJAR the SGZ will host three days of educational content dedicated to consumer protection and ESG.
For more information on the world’s biggest gaming technology event and to register: https://www.icegaming.com