The report examines developments in regulated markets in North America, Latin America, and Europe, while highlighting shifts in betting preferences and industry innovations.
Leading operator bet365 has released its 2024 Year in Sports Betting report, providing key insights into notable trends and evolving market dynamics across the globe. The report examines developments in regulated markets in North America, Latin America, and Europe, while highlighting shifts in betting preferences and industry innovations.
Key Findings:
- NFL Betting Dominance: The Kansas City Chiefs led NFL betting activity, driven by their strong on-field performance and heightened media attention surrounding star player Travis Kelce.
- NBA Betting Highlights: The Boston Celtics topped NBA wagers, with the Oklahoma City Thunder close behind. Fans increasingly engaged with player props, focusing on standout athletes and individual performances.
- Women’s Sports Surge: Betting on women’s sports saw significant growth, with WNBA wagers rising by 67% globally. Emerging talents and expanded media coverage contributed to this surge, alongside increased interest in women’s college basketball.
- Player Prop Popularity: The demand for customized betting experiences drove growth in player prop markets. Bettors concentrated on individual metrics, with athletes like Nikola Jokic (NBA) and Saquon Barkley (NFL) becoming prominent figures in this space.
Market Expansion:
bet365’s report highlights its recent strides in expanding operations:
- The operator entered the Pennsylvania market earlier this year and launched services in Peru.
- Plans are underway for entry into Brazil, pending regulatory approval.
Strategic Partnerships:
Throughout 2024, bet365 formed notable collaborations, including:
- Partnerships with Inspired and Playtech in Pennsylvania.
- A deal with Betmakers for fixed-odds horseracing in New Jersey and Colorado.
Enhanced Betting Features:
bet365’s innovative betting tools, such as early payouts and flash betting options, were praised for enhancing the overall user experience.
The report underscores bet365’s commitment to adapting to emerging trends and catering to the evolving needs of bettors worldwide. As the company looks ahead, it continues to prioritize innovation and market expansion to solidify its position as a leader in the global betting industry.