The Pragmatic Play Smart Studio offers advanced customization options for operators, including branding and a fully personalized game environment.

Pragmatic Play has officially launched its Smart Studio solution with EstrelaBet, marking an expansion of their partnership to provide localized content tailored for players in the LatAm regions.

The Pragmatic Play Smart Studio offers advanced customization options for operators, including branding and a fully personalized game environment.

Victor Arias, VP of Latin American Operations at Arrise, powering Pragmatic Play, said:

“The successful go-live of the Smart Studio with EstrelaBet represents a significant new milestone in the joint partnership. The initiative showcases Pragmatic Play’s ability to deliver tailored Live Casino solutions that resonate with players, offering unparalleled entertainment and elevating the iGaming experience in Brazil and beyond.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, commented:

“The launch of the dedicated Smart Studio supplied in collaboration with Pragmatic Play is a major achievement for our brand. It reinforces our commitment to providing exclusive and engaging gaming content to our players.

“By leveraging Pragmatic Play’s expertise and innovation, we are confident this new addition will set a benchmark for Live Casino experiences in the region.”

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