Photo courtesy: Sky group
Ruby Allenby, a professional Fortnite player and the first graduate of Guild’s Academy, voiced her enthusiasm for the initiative, stating that it’s about time to spotlight talented female gamers. She expressed her eagerness to watch the event and support the competitors in their pursuit of recognition.
Jasmine Skee, CEO of Guild Esports, echoed these sentiments, stating that, with women constituting 47% of the UK gaming demographic, there is a strong need for creating opportunities for them to exhibit their talents at high levels of competition. She looks forward to seeing participants from across the country engage in this unique opportunity.
The launch of this pioneering women’s esports initiative aligns with broader efforts by Sky Broadband to foster inclusiveness within the industry. Last year, Sky partnered with Guild Esports and the charity Cybersmile to launch the #NoRoomForAbuse campaign, addressing the harassment women encounter in online gaming.
The campaign revealed that nearly half of UK women gaming have experienced abuse, with a staggering 80% of the messages being of a sexual nature.