The studio’s first release, Where Pigeons Dare, is a medium-volatility cluster pay slot game that features wild modifiers, progressive multipliers, and buy bonuses.
LeoVegas Group has unveiled its new in-house gaming studio, LeoVegas Studios, dedicated to developing innovative slot games that cater to evolving player preferences. By leveraging extensive player data, the studio will create exclusive games for the Group, offering medium-volatility experiences designed for long-term engagement. This move gives LeoVegas Group complete creative and technological freedom, allowing greater control over its iGaming ecosystem. The studio’s debut title, Where Pigeons Dare, is set to launch on 25 September 2024.
A New Era of Game Development
LeoVegas Studios, led by industry veteran Mats Andersson, a former Creative Director at Light & Wonder, aims to produce games that resonate with the Group’s player base. By utilising deep player insights, the studio will adapt to shifting trends while supporting broader customer acquisition strategies. The ability to tailor games based on real-time data will enable the creation of personalised, engaging content, ensuring a seamless user experience across various markets.
This strategic launch marks a key step in LeoVegas Group’s mission to strengthen control over the value chain within the iGaming ecosystem. By developing proprietary titles, LeoVegas Studios will enhance the Group’s already expansive collection of intellectual property, which is further supported by MGM Resorts International. This integration will raise the bar for the entertainment experience offered to players worldwide.
A Vision for the Future
James Ford, Director of Gaming at LeoVegas Group, shared his excitement:
“LeoVegas Studios is a fantastic addition to the Group! With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players’ evolving needs. Where Pigeons Dare is just the beginning — our future lineup will continue to captivate and push the boundaries of entertainment.”
Debut Title: Where Pigeons Dare
The studio’s first release, Where Pigeons Dare, is a medium-volatility cluster pay slot game that features wild modifiers, progressive multipliers, and buy bonuses. This highly anticipated game is the first of four releases planned for 2024, with six additional titles scheduled for 2025.
With LeoVegas Studios, the Group looks set to further cement its reputation for delivering top-tier gaming experiences, offering exclusive content that will keep players entertained and engaged for years to come.