During the event, Hard Rock presented a $100,000 donation to Legend’s ‘Show Me’ Campaign, an organization focused on providing educational opportunities for youth. L
On Thursday, September 12, Hard Rock International held a private ‘Unity by Hard Rock: Come Together for Good’ performance, headlined by John Legend at the original Hard Rock Cafe in London, celebrating the global launch of the ‘Unity by Hard Rock’ loyalty program.
Two lucky Unity members from Yukon, Oklahoma, won a sweepstakes for the event, enjoying exclusive merchandise and accommodations in the inaugural ‘Hard Rock House.’
During the event, Hard Rock presented a $100,000 donation to Legend’s ‘Show Me’ Campaign, an organization focused on providing educational opportunities for youth. Legend expressed his appreciation for the support, saying: “I feel very fortunate to have the opportunity to perform again at a Hard Rock venue, this time for Unity members and fans in the place where it all started, the ‘original cafe’ in London. The night was special and made even more so with Hard Rock’s generous donation to The Show Me Campaign.”
Reflecting on his own journey, Legend added:
“I recognise that my journey was not just about talent, but also the fortune of having teachers who believed in me. Thank you to Hard Rock for supporting The Show Me Campaign’s work to pay it forward and ensure opportunity and access to quality education for the next generation.”
Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, also commented:
“We are proud to support the Show Me Campaign and are thankful to John for sharing his talents and powerful music with our Unity members and special guests at another incredible performance curated by Hard Rock. We’re thrilled with the continued growth of Unity by Hard Rock membership since its global launch and supporting the ‘Come Together’ campaign that began this spring.”