Photo: iGaming AFRIKA
As for client acquisition and retention, Balinda stressed the significance of search engine optimization (SEO). “This is a topic that’s not receiving enough attention. Before anyone visits a sports betting site, they typically ask Google what the best options are,” he explained.
Balinda emphasized the necessity of having a robust online presence: “With SEO, you can effectively acquire customers, and running Google Ads ensures your website appears among the top results.” He encouraged businesses to consider hiring SEO experts to optimize their visibility and reach.
Lastly, when discussing the essential qualities of a digital marketing specialist in the gaming industry, Balinda underscored the value of a learning mindset. “You have to be willing to learn,” he stated. “If you believe you know everything, you’re going to miss out on valuable insights.” Continuous learning is vital in the fast-evolving digital landscape. He further recommended enrolling in trusted online academies such as HubSpot and SEMrush to enhance skills in areas like social media management and content creation.