The collaboration will integrate BetMGM’s sports betting odds and information across the USA Today Network, which serves over 200 local U.S. markets in 43 states.
Gannett has unveiled a new multi-year partnership with BetMGM, making BetMGM the exclusive online sportsbook and casino partner for USA Today Sports.
The collaboration will integrate BetMGM’s sports betting odds and information across the USA Today Network, which serves over 200 local U.S. markets in 43 states.
This partnership will deliver sports betting data such as odds, moneylines, spreads, and over/under figures to readers.
Michael Reed, Gannett’s Chairman and CEO, commented:
“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape.
“As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off.
“We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetisation of our content platform.”
Adam Greenblatt, CEO of BetMGM, added:
“BetMGM is proud to partner with Gannett and the USA Today Network. Their unrivalled reach at a local and national level enables us to connect with a massive audience.
“By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favourite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.”
As part of the agreement, BetMGM’s sportsbook and casino services will feature in USA Today Network publications, with a ‘Bet Now’ feature allowing readers to place bets directly from the content.