Lora will debut at SBC in Lisbon
Igaming platform provider 4Play Gaming has announced the September launch of Lora, the industry’s first AI casino expert. Designed to assist casino and sportsbook operators in making data-driven decisions, Lora leverages advanced AI to analyze player behavior, game performance, and operational data.
4Play Gaming describes Lora as a solution that provides “insights that boost profits and prevent potential losses—giving operators a competitive edge in the fast-paced world of igaming.” Unlike standard reporting tools, Lora delivers actionable recommendations, helping operators optimize their business strategies.
Key features include player and bettor retention strategies. Lora analyzes user behavior to pinpoint high-risk churn segments, offering targeted retention suggestions such as free bets, odds boosts, or personalized promotions aimed at specific player groups.
Another highlight is Lora’s event and market performance optimization. By evaluating various sports events, markets, and gaming offerings, Lora identifies underperforming areas and recommends more relevant alternatives based on player preferences. For instance, if a market underperforms, Lora might suggest promoting popular events or offering odds boosts on trending sports.
Lora also features advanced tools for assessing bonus and promotion effectiveness. It examines the real-time impact of incentives like free bets and deposit bonuses, recommending adjustments to ongoing campaigns or advising operators to discontinue underperforming promotions. Whether refining sportsbook promotions or adjusting casino bonuses, Lora ensures that each incentive aligns with player interests to maximize engagement.
The AI further assists with market scanning and promotional strategies, continuously monitoring market conditions, odds, and competitor offers. Lora suggests sportsbook promotions tailored to player activity and upcoming events, helping operators stay ahead of the competition by offering targeted free bets or adjusting promotions for arbing players.
Lora’s ability to analyze peak usage periods allows operators to optimize their marketing efforts around major sports events, weekends, and off-peak times, driving maximum engagement and revenue.
Lastly, Lora enhances risk management by flagging unusual betting patterns that could signal problem gambling or fraud, enabling operators to take proactive measures and prevent significant losses.
Josh Shoham, Co-Founder of 4Play Gaming, stated:
“Lora is going to amaze the industry and set a new standard for how casinos and sportsbooks operate. With Lora, operators will have real-time insights that allow them to react faster, make smarter decisions, and ultimately improve profitability.”
“Lora’s deep AI insights, continuous learning, and adaptability make it an indispensable tool for casino operators aiming to stay ahead in a competitive market. By offering this game-changing technology, 4Play Gaming is setting the stage for a new era in casino management, where operators will rely on AI-driven insights to run their businesses smarter, faster, and more profitably.”